What is an extraordinary quality of life?

The answer to that question is going to be different for every single person - because we all have different perspectives and different values. But regardless of what your answer is - if you want to create that magnificent life, then you must master two skills: the science of achievement and the art of fulfillment.

In this special episode, we’re bringing you to the James Altucher Show. James is an entrepreneur, investor and author of 11 books including the WSJ best-seller “Choose Yourself!”. He has started and sold several companies for eight figure exits, and has also run venture capital funds, hedge funds, and angel funds.

Tony stopped by The James Altucher show to talk about what it really means to take what you envision and make it real. They discuss the science of building wealth and the tactical investment strategies you can implement to create financial abundance. They uncover the most efficient ways to achieve professional success. And they discuss why it’s so critical to “find your why” when you make any decision in life – especially when it comes to how you’re going to live. Because there’s no worse fate than to achieve everything but not be happy.

So what does fulfillment look like to you? How can you start living life on your terms? That’s exactly what this episode will get you focused on.

There are two types of people - those that see what they want, and those that see what stands in the way of what they want. Which type of person are you?

This is just one of the questions that leadership expert Simon Sinek challenges you to get real about. Because when it comes to making real change in your life - you have to start with yourself. Why do you get up in the morning? How do you embody the vision you have for your life? And what value are you bringing to the table?

In this episode of the Tony Robbins Podcast, Editorial Director Ana Yoerg sits down with Simon Sinek to breakdown his 10 rules for Success.

Simon Sinek is the author of 4 best-selling books: Start with Why: How Great Leaders Inspire Everyone to Take Action; Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; Together is Better: A Little Book of Inspiration; and Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team. His Ted Talk on How Great Leaders Inspire Action has become the third most watched talk of all time on TED.com, gathering more than 35 million views. And his unconventional and innovative views on business and leadership have enabled him to work closely with a range of clients, from the military to massive international conglomerates to members of Congress.

And in this episode, Simon dishes out the practical advice and philosophical teachings that will get you to think, act and communicate like a leader. Because real transformation starts with you. It’s about knowing when to break the rules; stacking the deck in your favor; bringing your most authentic self to the table; learning how to be the last to speak; and always striving to embody the values that you set out for others to follow.

In this final part of the conversation between Tony and investing legend Ray Dalio, the tables are turned. This time, it’s Ray asking Tony about his guiding principles in life. What values drive Tony’s actions and behavior. What his ultimate mission in life is. And why he believes that your ability to make decisions is the single most important element for success.

Where is the economy is today – is it growing? Flat? Declining?

What about YOUR economy – your personal investments, your nest egg? How safe is it, and how likely it is to grow at the rate you want it to? When you think about your current investments, how do you feel? Secure, or are you half-panicked?

For many, the recession of 2008 still lingers. Those who suffered are waiting, white-knuckled, holding on to their portfolios and still wondering what to do next. We have, after all, been in one of the longest bull markets in history and bull markets always come to an end at some point. So how do you protect yourself from the possibility of another 2008? And how can you start to take a more proactive, confident approach to your portfolio?

When Tony wrote Money Master the Game, he had the unique privilege of sitting down with some of the most successful, masterful investors and financial gurus of all time - including the legendary Ray Dalio.

Ray founded the investment management firm Bridgewater Associates in 1975 out of his two-bedroom New York City apartment. Four decades later, Bridgewater has grown to be the largest hedge fund in the world, managing over 160 billion dollars, and making more money for its investors than any other hedge fund in history. Dalio himself has appeared on the Time 100 list of the most influential people in the world, as well as the Bloomberg Markets list of the 50 most influential people. And in Money Master the Game, Ray explains just what it means to create a balanced portfolio and even revealed the exact percentages of a simple portfolio that will protect you from the dips and even the dives in the market.

But now - as Ray nears retirement, he has made the decision to share even more of the systems and strategies that have brought him such massive success in his deeply personal book Principles: Life & Work.

Tony recently sat down with Ray to discuss just why Ray felt so inclined to share his wisdom with the world and why Principles is an absolute must-read for everyone - whether you’re in the financial industry or not. And in this episode of the podcast, you will hear from Tony and Ray as they discuss the evolution of Ray’s career, the catastrophic mistakes he made that almost destroyed everything he built, and how the lowest points in his life taught him his biggest lessons. You’ll also hear Tony and Ray discuss their personal beliefs about creating a successful and productive workplace culture, and why everyone should strive to create a meritocracy and invoke “radical honesty” in their lives.

Where is the economy is today – is it growing? Flat? Declining?

What about YOUR economy – your personal investments, your nest egg? How safe is it, and how likely it is to grow at the rate you want it to? When you think about your current investments, how do you feel? Secure, or are you half-panicked?

For many, the recession of 2008 still lingers. Those who suffered are waiting, white-knuckled, holding on to their portfolios and still wondering what to do next. We have, after all, been in one of the longest bull markets in history and bull markets always come to an end at some point. So how do you protect yourself from the possibility of another 2008? And how can you start to take a more proactive, confident approach to your portfolio?

When Tony wrote Money Master the Game, he had the unique privilege of sitting down with some of the most successful, masterful investors and financial gurus of all time - including the legendary Ray Dalio.

Ray founded the investment management firm Bridgewater Associates in 1975 out of his two-bedroom New York City apartment. Four decades later, Bridgewater has grown to be the largest hedge fund in the world, managing over 160 billion dollars, and making more money for its investors than any other hedge fund in history. Dalio himself has appeared on the Time 100 list of the most influential people in the world, as well as the Bloomberg Markets list of the 50 most influential people. And in Money Master the Game, Ray explains just what it means to create a balanced portfolio and even revealed the exact percentages of a simple portfolio that will protect you from the dips and even the dives in the market.

But now - as Ray nears retirement, he has made the decision to share even more of the systems and strategies that have brought him such massive success in his deeply personal book Principles: Life & Work.

Tony recently sat down with Ray to discuss just why Ray felt so inclined to share his wisdom with the world and why Principles is an absolute must-read for everyone - whether you’re in the financial industry or not. And in this episode of the podcast, you will hear from Tony and Ray as they discuss the evolution of Ray’s career, the catastrophic mistakes he made that almost destroyed everything he built, and how the lowest points in his life taught him his biggest lessons. You’ll also hear Tony and Ray discuss their personal beliefs about creating a successful and productive workplace culture, and why everyone should strive to create a meritocracy and invoke “radical honesty” in their lives.

Have you ever wondered how Tony built a $6 billion business empire? Or how his biggest frustrations, and even failures, fueled his success?

Business Insider's Richard Feloni flew to Tony's Fiji resort Namale for this far-reaching, revealing interview that originally ran on the "Success! How I Did It" podcast. And in this special episode of the Tony Robbins Podcast, you will hear Tony explain just how his tumultuous childhood led to his life's calling, and how he developed the notion of a "performance coach." He details what it was like going from a broke teenager to a millionaire with a bestselling book in several short years, and how he dealt with fame and increasing responsibilities. Tony offers insight into his coaching process, and what his daily correspondences with one of his oldest clients, billionaire investor Paul Tudor Jones, are like. The interview offers insight into how Robbins has quietly built a $6 billion business empire, and why he's constantly pushing himself into new opportunities. Tony also shares with listeners the fundamental advice that he gives every entrepreneur he coaches, on how to recognize and deal with your "threshold of control."

"If you like this episode, subscribe to Success! How I did it on Apple Podcasts or your favorite app")

Bio of host:

Richard Feloni is a senior reporter at Business Insider, where he covers management and leadership. He is a frequent collaborator with the video team. Richard joined BI in 2013 and helped launch its Italian website in 2016. You can follow him on Twitter at @RichFeloni.

“Be a man.” “Man up.” “Start acting like a man.” These are things we hear all the time – in the locker room, in the media, in our own homes. We’ve been conditioned to adopt certain beliefs about what “masculinity” is, and we routinely force those ideals and expectations upon others, and upon ourselves. But what has this cost us?

In this episode, Tony’s editorial director, Ana Yoerg, sits down with entrepreneur, performance coach and host of a top-ranked podcast, Lewis Howes.

By all accounts, Lewis had always fit the cultural ideal of what a masculine man should be. He was a two-sport All-American who went on to play football professionally. He built his podcast, “The School of Greatness” into a global phenomenon. And he was becoming financially and professionally successful beyond his wildest dreams. But his soon realized that his whole identity was built on misguided beliefs about what “masculinity” was: dangerous, false ideas learned from teammates and coaches in locker rooms and stereotypes in the media. And like so many men, Lewis grew up to be angry, frustrated and always chasing something that was never enough.

So at 30 years old, Lewis began a personal journey to shed the many masks that he and so many other men wear, and to discover who he is at his core. He sought advice from some of the world’s best psychologists, doctors and household names like Tony Robbins himself. And he documented everything that he learned in his latest book – The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.

In this episode, you will hear Lewis discuss the ultimate emptiness of the Material Mask and the man who chases wealth above all things. You will hear him talk about the cowering vulnerability that hides behind the Stoic Masks of men who never show real emotion; and the destructiveness of the Invincible and Aggressive Masks worn by men who take insane risks or can never back down from a fight. And you will learn about Lewis’s own struggles with the masks he has worn, and how he has learned how to break through the walls that held them back so he could truly find himself, and ultimately, how he could find true happiness.

Why do people cheat? Even those in happy marriages? And what can affairs help us understand about intimacy?

We tend to think that the act of infidelity is the ultimate betrayal. We judge those who commit transgressions. We shroud them in shame. We dismiss them, label them, categorize them as “cheaters.” And largely, we do so, without a complete understanding of infidelity.

In this episode of the podcast, Tony sits down with world-renowned couples therapist and relationship expert, Esther Perel, to discuss what makes relationships work, what makes them fall apart - and what we aren’t understanding about infidelity.

Esther is recognized as one of today’s most insightful and provocative voices on personal and professional relationships. A celebrated couples therapist who has helmed a private practice in New York City since 1983, she has over three decades experience navigating the intricacies of love and desire. Her international bestseller Mating in Captivity has been translated into twenty-six languages. Perel is a dynamic and provocative speaker on the international stage, with two critically praised TED talks that have reached over 17 million viewers. She has consulted on the Golden Globe-winning Showtime series The Affair and is also Executive Producer and host of the Audible Original Series “Where Should We Begin?”, in which she broadcasts intimate one-off counseling sessions with real-life couples. Perel has been featured in publications across five continents, including the New York Times, The Washington Post, The Wall Street Journal, Le Monde, The Guardian, The New Yorker, and Vogue. She is also a frequent guest on radio and television shows, including NPR’s Brian Lehrer Show, Oprah, The Today Show, Dr. Oz, and The Colbert Report.

Over the past ten years, Esther has traveled the world, working closely with hundreds of couples who are struggling to cope with infidelity. She has seen the devastation such betrayal can cause. And she drew upon these experiences, her research and her expertise to write her latest book: The State of Affairs, where she reveals why even happy people cheat and why we shame those who stay with partners who have been unfaithful.

In this episode, Esther and Tony invite the audience into an honest, enlightened exploration of modern marriage. What you learn may surprise you, as they challenge assumptions, uproot conventional wisdom, and offer a nuanced look at affairs from multiple viewpoints. Even if you have never experienced infidelity in a relationship, odds are you know someone who has. This episode will not only allow you to approach the subject of betrayal with much more empathy and understanding, it will give you a deeper look at our basic human needs, and why we do the things we do when it comes to intimate relationships.

Why do people cheat? Even those in happy marriages? And what can affairs help us understand about intimacy?

We tend to think that the act of infidelity is the ultimate betrayal. We judge those who commit transgressions. We shroud them in shame. We dismiss them, label them, categorize them as “cheaters.” And largely, we do so, without a complete understanding of infidelity.

In this episode of the podcast, Tony sits down with world-renowned couples therapist and relationship expert, Esther Perel, to discuss what makes relationships work, what makes them fall apart - and what we aren’t understanding about infidelity.

Esther is recognized as one of today’s most insightful and provocative voices on personal and professional relationships. A celebrated couples therapist who has helmed a private practice in New York City since 1983, she has over three decades experience navigating the intricacies of love and desire. Her international bestseller Mating in Captivity has been translated into twenty-six languages. Perel is a dynamic and provocative speaker on the international stage, with two critically praised TED talks that have reached over 17 million viewers. She has consulted on the Golden Globe-winning Showtime series The Affair and is also Executive Producer and host of the Audible Original Series “Where Should We Begin?”, in which she broadcasts intimate one-off counseling sessions with real-life couples. Perel has been featured in publications across five continents, including the New York Times, The Washington Post, The Wall Street Journal, Le Monde, The Guardian, The New Yorker, and Vogue. She is also a frequent guest on radio and television shows, including NPR’s Brian Lehrer Show, Oprah, The Today Show, Dr. Oz, and The Colbert Report.

Over the past ten years, Esther has traveled the world, working closely with hundreds of couples who are struggling to cope with infidelity. She has seen the devastation such betrayal can cause. And she drew upon these experiences, her research and her expertise to write her latest book: The State of Affairs, where she reveals why even happy people cheat and why we shame those who stay with partners who have been unfaithful.

In this episode, Esther and Tony invite the audience into an honest, enlightened exploration of modern marriage. What you learn may surprise you, as they challenge assumptions, uproot conventional wisdom, and offer a nuanced look at affairs from multiple viewpoints. Even if you have never experienced infidelity in a relationship, odds are you know someone who has. This episode will not only allow you to approach the subject of betrayal with much more empathy and understanding, it will give you a deeper look at our basic human needs, and why we do the things we do when it comes to intimate relationships.

Why do certain experiences influence us so strongly? How can even the most fleeting moments impact us in way that we remember them for years? And how can we intentionally create such experiences and moments to enrich and enhance our lives?

In this episode of the Tony Robbins, you’ll hear from bestselling author, speaker and professor – Dan Heath. Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs working for the social good. Dan and his brother Chip have written three New York Times bestsellers: Made to Stick, Decisive and Switch – which have sold over 2 million copies worldwide, and have been translated into 33 languages.

Now, in their upcoming book – The Power of Moments – the Heath brothers are revealing the keys to what they call “defining moments” – that is, the most memorable and meaningful experiences in our lives.

When we understand the principles that underlie such moments, we can then learn how to intentionally create experiences that further enrich and enhance both our personal and our professional lives.

Businesses can learn how to create moments that make both customers and employees more loyal and more satisfied. Families can learn how to create more lasting memories together. Teachers can create lesson plans that students will remember for years and years.

Life is a series of moments and experiences. But with the right tools, tactics and insights, you can learn how to create the defining moments that will bring immense meaning to your lives.

In this episode of the Tony Robbins Podcast, we’re bringing you to the #AskGaryVShow. Gary Vaynerchuk is a serial entrepreneur and CEO and founder of VaynerMedia - a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary has also made his mark as a public speaker, venture capitalist, New York Times bestselling author, and has been named to both Crain’s and Fortune’s “40 Under 40” lists.

Gary is also the host of his podcast, The Gary Vaynerchuk Audio Experience, and of course, the ever-popular #AskGaryVShow, a business and marketing focused Youtube show with over 800,000 subscribers.

Tony recently stopped by the Gary V Show to talk business, wealth, strategy and psychology. They discuss what it means to be Unshakeable, the power of gratitude, and their morning rituals, and they give advice to entrepreneurs and business owners on how to stay focused and keep your mental edge when things get tough - so that you won’t just achieve financial freedom, but true fulfillment.

What does real wealth mean to you? Is it having your dream home? Buying an expensive car? Is it when you’re rich enough to have your own private plane? If you ask Armando Christian Perez - who you most likely know as the musician, Pitbull - wealth has absolutely nothing to do with money - it has only to do with happiness.

In this episode, Tony sits down with Pitbull to talk about his journey to achieving success. Because today, Pitbull is on top of the world. He is a world-renowned musician, performer, business entrepreneur, fashion icon and actor whose career sales have exceeded 5 million albums and over 60 million singles worldwide. He’s had #1 hits in more than 15 countries, his videos have over 5 billion views, and his social reach matches audiences of some television networks around the world.

But none of this came easily.

Tony and Pitbull discuss the power of failure and why our biggest setbacks can be our biggest gifts. They delve into what it means to cut the noise out of your life and focus on what matters. And they share their belief that if you want real wealth in your life, you have to cultivate joy, surround yourself with people that make you better, and always find a way to give back.

This podcast is produced by Robbins Research International 

Do you want to improve your personal life? Visit here.

Did you know that the average American checks email within 6 seconds of arriving at work? Or that 75% of adults say they spend the entire day within an arm’s reach of their phones?

Whether we want to admit it or not, the smartphone has become a critical extension of our lives. And it’s easy to understand why. Smartphone technology allows us a number of communication options including voice calls, text messages, video chat and instant messenger. We have immediate access to the information and are constantly connected to the web. And with the advancement of mobile technology, we can do our banking, shop online, check movie times, check our heart rates, edit photos, publish blog posts - anytime, anywhere.

But what is this convenience really costing us?

In this episode of the Tony Robbins Podcast, we’re talking with renowned social psychologist, Adam Alter. Adam is an Associate Professor of Marketing at New York University’s Stern School of Business. He is also the New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviors, from incessant smart phone use and internet use to video game playing and online shopping. And Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings and behaviors.

Adam has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR's Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world. His academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.

Adam and Ana delve into the many ways our smartphones have become obsessive addictions. They look at how technology is precluding us from having a balanced life, and the serious implications this has on our social interactions with others and our capacity for compassion, empathy and connection. They discuss the role businesses play in perpetuating addictive behaviors by using strategic tactics when it comes to user experience. And they talk about what it would mean to withdraw and detox from screen experiences so that we can learn how to create a new sense of well-being in our lives.

This episode is all about becoming more aware. Because the more informed we are about the addictive nature of technology and even of business practices that keep us coming back for more, the more able we are to demand more - from ourselves, from others, and from the companies that we support.

In this episode, we’re delving into the next level recovery techniques that have rapidly been gaining popularity across the country: whole body cryotherapy, photobiomodulation, and dynamic sequential compression. These treatments aren’t just reserved for world-class athletes or celebrities anymore -- they’ve become a key component of many individuals’ everyday health and wellness routines. And it’s plain to see why:

Cryotherapy has been linked to increased blood circulation, an enhanced immune system, decreased fatigue, accelerated injury recovery, improved sleep patterns and even an elevated sense of cognitive abilities.Photomodulation has proved incredibly effective at relieving inflammation and chronic pain. And Dynamic Sequential Compression is known to relieve muscle aches, boost circulation, prevent future injuries and reduce recovery time -- benefits that could propel anyone to the next level, which is why Tony Robbins himself has become such a raving fan.

You will hear from Tony, who recently sat down with Mark Murdock, Managing Partner of CryoUSA, to discuss just why cryotherapy has become such an integral strategy for recovery, and what other cutting-edge technology is helping him stay in peak condition. Then we segue into an in depth interview between our host, Ana Yoerg, and Mark Murdock, where you will learn more about the treatments themselves and how you can start incorporating them into your life. Because it’s not just about pain management, it’s about health and wellness and taking your physicality to it’s optimal state.

Have you ever found yourself feeling lethargic throughout the day – even when you’ve had a good night’s sleep? Or what about that brain fog that clouds your ability to perform at your best? It can be incredibly frustrating – especially when you think you are doing everything right when it comes to your health.

In this episode, we sit down with Dave Asprey. Dave is founder and CEO of Bulletproof, the world's first human performance and nutrition company. He is also the creator of Bulletproof Coffee, host of the top-ranking health podcast Bulletproof Radio, and author of the New York Times best-selling book, The Bulletproof Diet. He founded 40 Years of Zen, a $2.5 million brain training and cognitive performance facility. And he was personally able to hack his own health to lose 100 pounds and lower his biological age, all while increasing his IQ and learning how to gain more energy with less sleep. Dave’s latest book, Head Strong, shows you how to biohack your way to a sharper, faster, more resilient brain.

Dave and Ana delve into what it really means to fuel your body with the right foods at the right times so you can function at your optimal state. They discuss allergies, toxins and the environmental and genetic factors that are influencing the way you feel. They cover ketones, mitochondria, fats, polyphenols and collagen. And they discuss how you can really start to understand your body so that you can take back control over your health.

Heart disease, stroke, cancer, type 2 diabetes and obesity are plaguing the country. Nearly half of all adults in the United States have one such health condition, while 25% have two or more of these chronic illnesses. And as of now, we are spending close to 20% of our nation’s GDP on disease management. But here’s the thing - chronic diseases are also among the most preventable of all health problems.

In this episode of the Tony Robbins Podcast, we sit down with Chris Kresser - a globally recognized leader in the fields of ancestral health, Paleo nutrition, and functional and integrative medicine. Chris has been studying, practicing, and teaching alternative medicine for more than fifteen years. He has trained with world-renowned healers and educators in a variety of disciplines throughout the U.S., Thailand, and Indonesia. His website, ChrisKresser.com is one of the top 25 natural health sites in the world, and his book, Your Personal Paleo Code, was a New York Times best seller.

 Chris helps us explore the practice of functional medicine and how environment and behavior can have serious implications when it comes to some of the most chronic health issues. He delves into gut bacteria, diet myths, sugar, and carbs. And he discusses just why the current system of health care is focused on treating symptoms, when the focus should really be on addressing the underlying causes of the problem. There is a profound connection between diet and disease, and Chris helps shed light on what we can do to and the changes we can start making right now to achieve a better sense of health and well-being.

Have you ever wondered how the most successful companies make their hires? Or what makes for a winning team? Have you ever wanted to know just what characteristics distinguish the most innovative entrepreneurs? Or what makes someone truly original?

In this episode of the Tony Robbins Podcast, we sit down with renowned organizational psychologist, Adam Grant to discuss personality dynamics, motivation and meaning, and what that all means for you and your business.

Adam has been Wharton’s top-rated professor for five straight years. He has been recognized as one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.

He is the author of two New York Times bestselling books translated into 35 languages, and has recently co-authored a new book with Sheryl Sandberg called Option B - about facing adversity, building resilience and finding joy. And he writes on work and psychology for the New York Times.

Adam’s TED talks on original thinkers and givers and takers have been viewed more than 8 million times. And his speaking and consulting clients include Facebook, Google, the NBA, Merck, Goldman Sachs, Pixar, the U.S. Army and Navy, and the World Economic Forum, where he has been honored as a Young Global Leader.

In this episode, host Ana Yoerg talks with Adam about just how businesses can get the most out of their employees, and how employees can get the most out of their jobs. They dig into the personality dynamics of givers and takers, innovators and original thinkers. And they discuss why it’s so important to not just meet customer expectations, but to always exceed them.

In this episode of the Tony Robbins Podcast, we are bringing back to Business Mastery one more time, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies. And for this episode, you’re going to hear from one of the founders of a company that change the travel industry forever.

When is the last time you booked a trip somewhere? Where did you stay? Was it a hotel? Or did you opt for the alternative and rent a room, or maybe an entire house, from a local?

The idea of staying in a stranger’s home may have blown your mind a few years ago, but today it’s not just a standard practice, it’s actually the preferred accommodation for tens of millions of travelers across the world. And there’s one company to thank for that – Airbnb.

Airbnb started as a simple solution to a pressing problem; co-founders Joe Gebbia and Brian Chesky couldn’t afford rent, so they opened up their San Francisco apartment for guests to stay in. They soon realized they may be onto something bigger than just a way to avoid being evicted. So, along with their old roommate, Nathan Blecharczyk, they started to build it into a business. But that was nearly 10 years ago.

Airbnb has evolved substantially since then, though it was by no means a straight path to success. In fact, they launched and relaunched a number of times. They found themselves up to their ears in debt, rejected by investors over and over and were very close to flatlining on more than one occasion.

You will hear their story of perseverance, and how they were able to find opportunities for massive growth where there were seemingly none. You will also hear about the importance their design background played in creating trust amidst strangers and giving customers the experience they wanted. And you will hear how they transcended cultural boundaries and were ultimately able to turn a floundering idea into a global business that operates in more than 34,000 cities in 91 countries, and is now estimated to be worth $30 billion.

In this episode of the Tony Robbins Podcast, we are bringing you back to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies. And this time, you’re going to hear from one of the founders of a company that changed the eyewear business forever.

If you have ever worn eyeglasses, then you know that the traditional process is expensive and inconvenient. On average, a pair of glasses costs nearly $300. And the trips you have to make to the retailer to sift through the pairs, try them on, and order your final choice can really stack up. It’s a real pain point for a lot of people. But that is exactly why four friends at Wharton Business School decided to start a business that did something about it.

Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider launched Warby Parker in 2010. The premise was simple - offer customers high-quality eyewear at affordable prices, and establish a convenient, direct-to-consumer model so that customers could get eyeglasses anytime and anywhere. But what made this company so special was how focused they were on perfecting the customer experience and the massive amounts of research and experimentation they did to find that sweet spot. 

In this episode, you are going to hear from Neil Blumenthal on the vision behind Warby Parker, why it was so critical for them to optimize every single dollar they put into the company and the tools and strategies that helped them build Warby Parker into a billion dollar business.

In this episode of the Tony Robbins Podcast, we are bringing you front and center to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies – companies that are simply on fire. Companies like SoulCycle.

Chances are, you’ve either been to SoulCycle or have at least heard someone raving about their experience. Because it has taken the fitness world by storm. And one of the key players behind this new fitness phenomenon is CEO Melanie Whelan.

Melanie has served as SoulCycle’s CEO since June of 2015. And in just this short time, she has helped take the company from 7 operating locations to 70 jam-packed studios across the nation serving over 4 million people a year. And they are still growing at an exponential rate.

So what makes SoulCycle such a powerhouse? How did they create so many raving fans? And how have they managed to consistently maintain their revolutionary customer experience while scaling at such a massive rate?

These are just some of the questions that are answered in this episode, as Tony and Melanie delve into SoulCycle’s innovative workout culture, their unique hiring process, and the customer experience that they’ve built so consciously that it has created raving fans in every location.

In this episode of the Tony Robbins Podcast, we are bringing you front and center to Business Mastery, where Tony recently led a panel discussion with the business leaders behind some of today’s fastest growing companies – companies that are simply on fire. Companies like SoulCycle.

Chances are, you’ve either been to SoulCycle or have at least heard someone raving about their experience. Because it has taken the fitness world by storm. And one of the key players behind this new fitness phenomenon is CEO Melanie Whelan.

Melanie has served as SoulCycle’s CEO since June of 2015. And in just this short time, she has helped take the company from 7 operating locations to 70 jam-packed studios across the nation serving over 4 million people a year. And they are still growing at an exponential rate.

So what makes SoulCycle such a powerhouse? How did they create so many raving fans? And how have they managed to consistently maintain their revolutionary customer experience while scaling at such a massive rate?

These are just some of the questions that are answered in this episode, as Tony and Melanie delve into SoulCycle’s innovative workout culture, their unique hiring process, and the customer experience that they’ve built so consciously that it has created raving fans in every location.

There are critical moments in all of our lives that could potentially be great opportunities for growth and expansion -- any high stakes situation such as an interview, a pitch, an important meeting. However, so many of us aren’t prepared to take advantage of those opportunities because we lack the tools and skills necessary to execute when we need it most. And ultimately, we miss out on what could be life-changing moments, and we end up not living up to our potential.

In this episode of the Tony Robbins Podcast, we sit down with performance coach and advisor, Todd Herman. Todd is the Founder of The Peak Athlete, a mental toughness training & sports science research company, advising Pro & Olympic athletes for over 18 years. He’s also creator of 'The 90 Day Year' Program, a goal achievement system used by athletes, entrepreneurs and companies like, Shell, Goldman Sachs, Cisco Systems and Government agencies around the world. The Boston Herald has called him "A Sports Training Superstar" and he’s also the author of the forthcoming book - The Alter Ego Effect: How The World’s Top Performers Use Secret Identities To Win In Sport, Business & Life.

Todd discusses just why we have a hard time adapting to high-pressure situations, and delves into the power of alter egos - or what he refers to as “secret identities” - and how they allow us to magnify certain parts of our personality when we need it most. Because we have the capacity to create who we want to be, in any situation, and we have the potential to reach any of our goals - as long as we learn how to get out of our own way.

Abraham Lincoln, Nelson Mandela, Steve Jobs, Oprah Winfrey – some of the greatest leaders of all time. But what makes each of these individuals such a remarkable leader? And how do we define great leadership?

We may be apt to hold on to the traditional notion that leadership is defined by rank and order. But your position or title alone does not qualify you as a veritable leader. Think about it, how many CEOs are there in the world that hold a position of great power, but have a nominal impact on their employees? How many managers aren’t even respected by those that they manage? Even brilliant and innovative individuals can stumble when it comes to finding their voice. Because leadership is not defined by a position, nor it is even defined by intellectual prowess or natural talent – leadership is the skill of influence, something that you can use to impact the thoughts, feelings, emotions and actions of others. And it is the most important skill that anyone of us can master.

Yet as important as leadership is, in today’s world, it’s a rarity. And that’s not because there is a scarcity of natural born leaders. In fact, leadership can be cultivated. Many of us suppose it’s an innate talent, but anyone can become a leader in something that they decide to become masterful in. You could be the leader in your business, the leader in your class, the leader in your own family. You could even decide to become the leader of your own life. There are different types and different styles of leadership. But real leadership starts with the capacity to discipline your disappointment. Because along any journey worth taking, you are going to encounter obstacles, and odds are, you are going to fail. But if you can find a way to connect to yourself, and connect to others, and if you can find a way to break through those challenges, you can become a true leader. And when you strive to serve the greater good – something greater than yourself – that’s when you can become a truly great leader.

Tony and Mary Buckheit recently sat down with General Stanley McChrystal and Chris Fussell to discuss what great leadership looks like today and how to cultivate an infrastructure for success in any organization.

General Stanley A. McChrystal has been called “one of America’s greatest warriors” by Secretary of Defense Robert Gates.  A retired four-star general, he is the former commander of U.S. and International Security Assistance Forces (ISAF) Afghanistan and the former commander of the premier military counter-terrorism force, Joint Special Operations Command (JSOC). He is best known for developing and implementing the current counter-insurgency strategy in Afghanistan, and for creating a comprehensive counter-terrorism organization that revolutionized the interagency operating culture.

General McChrystal now serves as a senior fellow at Yale University’s Jackson Institute for Global Affairs where he teaches a course on Leadership in Operation.  And he co-founded the McChrystal Group in January of 2011 where he is currently a partner.  McChrystal Group’s mission is to deliver innovative leadership solutions to American businesses to help them transform and succeed in challenging and dynamic environments.

Chris Fussell is a former Navy SEAL Officer, where he spent 15 years leading SEAL elements in combat zones around the globe. He served as Aide-de-Camp to Lieutenant General McChrystal during McChrystal’s final year commanding JSOC, becoming an integral part of the team that made the Special Operation’s transformation into a successful, agile network possible. Fussell is also a partner at the McChrystal Group, where he leads the McChrystal Group Leadership Institute, where he brings his Special Operations experience and his expertise in leadership development to organizations of all sizes. In addition to being a New York Times bestselling author, he regularly does media interviews, gives keynotes speeches, and speaks to business leaders at roundtables and panels.

In this episode of the podcast, you will hear Tony, General McChrystal and Chris delve into the reasons that leadership no longer comes from a command and control model, but from creating relationship-based change throughout the entire organization and by empowering every single person that is part of your business. And they examine the importance of building trust, remaining flexible, practicing empathy, and creating a culture of shared consciousness. By breaking out of the traditional sense of leadership, business owners can create a more cohesive and more powerful team that is not only more unified, but more efficient, and ultimately, more effective.

Building a better business starts with building better relationships. The relationships you have with your employees, with your customers, with your vendors, colleagues, contacts and investors – these can all help you build social capital. And social capital can become one of the most powerful tools in your arsenal, as it creates a level of trust, understanding and even loyalty that will allow your business to thrive, even in uncertain times. In short, social capital is power.

In this episode of the Tony Robbins, we speak with Jordan Harbinger. A Wall Street lawyer turned talk show host, Jordan is widely regarded as an expert in social influence, interpersonal dynamics and social engineering.

He’s the owner and co-founder of The Art of Charm, a consulting and coaching company, as well as a top 50 podcast on iTunes – which he’s been hosting for over a decade.

Jordan’s company, The Art of Charm, holds boot camps and training sessions for companies and individuals that want to learn the elements of emotional intelligence to become more persuasive, confident and charismatic.

Jordan delves into the role that communication plays when it comes to building social relationships, and the importance of understanding nonverbal cues and gestures. From your facial expressions to the way you carry yourself, every single non-verbal notion has the potential to communicate specific attributes about who you are as a person – whether you are insecure or confident, approachable or aloof, curious or disinterested. Because human beings are wired to subconsciously interpret these signals. And we are innately inclined to make sweeping judgments and inferences from body language. These judgments can ultimately influence meaningful life decisions; like who we choose to employ or engage with. And Jordan helps us understand how these nonverbal signals influence our relationships, our interactions, and our abilities to get what we want in life.