In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.
In PART ONE, you'll hear Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives. And the best part – Gail didn’t launch this company until the age of 52.
Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.
However, following the death of her father in 2015, Gail needed a change. Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute. After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.
Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand. Gail has also proven that it’s never too late to become a successful entrepreneur.
[00:00] Mary B. Intro
[01:04] Introduction to Gail Becker
[02:20] Three factors that inspired change
[03:20] The evolution of Caulipower
[05:39] It’s never too late to bet on yourself
[07:41] Recognize the moment it clicks
[10:15] Move fast when first to market
[12:11] Consumers demand quality
[14:21] Always connect with those using your product
[16:14] Breaking rules for success
[18:20] Hire people who know what you don’t
[19:48] Reinvention sparks innovation
[21:32] Business Mastery Information Ad
[22:28] Pandemic shifting
[27:32] A mission to help people lead healthier lives
[28:00] Double down on innovation
[28:35] The future of CAULIPOWER
[29:53] Lessons for her sons
[31:21] Sign off