Life-changing. Addicting. Intense. These are just a few words that have been used to describe Orangetheory – the fitness studio known for its science-backed, technology-tracked, coach-inspired workouts. The franchise has taken the world by storm – in just eight years, it has amassed a million members, expanded to over 1,100 locations around the world, and has crossed a threshold that very few businesses manage to reach: exceeding $1 billion in revenue in a single year. But what is it that fueled Orangetheory’s rise to the top of an industry that is so full of competition?
In this episode of the peak performance season, we are bringing you to Business Mastery – where you have a front-row seat at the Masters of Disruption panel. At this panel, Tony spoke with Ellen Latham, the creator and co-founder of Orangetheory Fitness. You’ll also hear a bit from Danny Meyer, founder of Union Square Hospitality Group and creator of Shake Shack, as he participates in the panel, and even asks Ellen a question toward the end.
As you'll soon find out, Ellen’s energy is boundless, and certainly infectious. And it was this very energy, in combination with her creativity, determination and pure grit, that got her through the most difficult time of her life – a time when she was laid off her job, out of work and a single mother to her 9-year old son. She tells Tony about her bulletproof mindset during that time, and the sports psychology technique she used to turn what could have been a massive break-down – into the massive break-through that led her to create Orangetheory fitness.
Orangetheory offers heart rate-based workouts, built around the physiological concept of excess-post-exercise oxygen consumption, or E.P.O.C., where the body continues to burn calories at a higher rate even after the workout is over. But behind the science of Orangetheory is something far less measurable, but just as powerful: its raving fan culture. Ellen reveals to Tony how she and her partners have strategically built an army of fiercely loyal clients – and what they’ve done to scale this culture across the globe.
In this episode of the Tony Robbins Podcast, we are bringing you to Business Mastery – where Tony interviews the business leaders behind some of today’s fastest growing companies. You’re going to have a front-row seat as Tony sits down with Dana White – the current president of The Ultimate Fighting Championship, or UFC, and the man that took the once-fledgling organization from near bankruptcy to a globally popular multi-BILLION dollar enterprise.
Outspoken, charismatic and unabashedly unapologetic, it’s fair to say that there are not many leaders of major sporting organizations quite like Dana White. Coming from humble beginnings in the Northeast, his fight to the top was an unlikely one – and nothing short of a roller coaster ride.
Dana talks to Tony about the serendipitous mix of events that catapulted him from the bottom, all the way to the top of the UFC – and the risky decisions he made along the way that led the UFC to its ultimate comeback. Like the decision to embrace regulation instead of run from it, to move away from Pay-Per-View and broadcast fights on free TV, and perhaps the biggest decision of all, the one that changed the face of the sport – to allow female fighters into the organization.
Dana has achieved success on a massive scale – he sold UFC for a whopping $4 billion back in 2017. But his fight isn’t over – and as he tells Tony in this special interview, he feels he hasn’t even scratched the surface of his total impact.
When you set a goal, what do you focus on? Odds are, you put most of your energy towards how you will achieve the results you’re after. But what if you shifted that focus from the how to the when. What if timing was that important? What if good timing could not only enhance your performance - it could actually give you the edge that you need to achieve your goal?
Welcome back to the Peak Performer season of the Tony Robbins Podcast. Today, we have a very special guest - New York Times bestselling author and one of the most influential business minds of our time, Daniel Pink.
Dan is widely regarded as one of the foremost thinkers in behavioral sciences. He’s upended conventional wisdom about what gives people drive and motivation. He’s challenged the value that society places on left brain over right brain skills. And he’s dispelled preconceived notions about what really makes a great salesman.
His latest work is no exception. In When: The Scientific Secrets of Perfect Timing - Dan offers profound insight into the importance of timing - and why most businesses, and most employees, really get it wrong.
Dan and I sit down and discuss the science behind timing - how it impacts your cognitive abilities, your mood, your state. And he reveals the secrets of how good timing can help you become the most efficient, effective version of yourself. And how business owners can leverage the time of day to create an optimal working environment for their employees.
Consider this episode a wake-up call. So that you can not only gain more clarity on why it’s not just about what you are doing, it’s really about when you are doing it that can make all the difference - letting you become the best version of yourself at work and at home.
What’s standing in your way of achieving your goals, your dreams? What is holding you back from taking that next step forward? For many of us, it’s fear. Fear of failure, fear of the unknowns. We become our own worst enemy, doubting ourselves into paralysis.
But imagine what your life could look like, if you were able to find a reason that was so much bigger than yourself to propel you forward. I’m not talking about money or material objects, I’m talking about a greater purpose and a resounding and unflagging faith that for you, there is no other option that to give it everything you have.
In this episode of the Tony Robbins Podcast, you will hear a very special conversation between Tony and Eagles Quarterback, Nick Foles. Now this interview happened after Nick helped lead the Eagles to their Super Bowl Championship in 2018, where he was also named the game’s MVP. But what you’ll see is that even in spite of his incredible accomplishments, Nick’s sense of past failures and mistakes is never too far from his mind.
Nick reveals his constant battles with self-doubt and a fear of failure. In fact, it was this fear that almost kept him out of the NFL entirely. But through his faith and his family, Nick found a greater sense of purpose and strength that have helped him move forward. And he’s even adopted an entirely new perspective when it comes to fear.
He’s a firm believer that if he hadn’t experienced failure and pain in his past, he wouldn’t be where he is today. And along his journey, he’s seen how immensely important it is to be open, honest and transparent about your weaknesses. Because by acknowledging and even embracing your deepest fears, you actually free yourself, and can then grow into the person you were meant to be.
Police shootings. Border protests. White nationalist rallies. There’s no denying that we live in a time of racial divide that only seems to be growing. And while it’s easy to direct our focus to these great chasms that separate us, this is actually when it becomes even more imperative to start focusing on what unites us.
In this episode of the Tony Robbins Podcast, Tony is sitting down with Pastor Miles McPherson of the Rock Church in San Diego, who leads tens of thousands of diverse individuals in sermon every month. He’s also a former NFL football player, motivational speaker, and he has recently authored The Third Option: Hope for a Racially Divided Nation. Pastor Miles brings a refreshingly different perspective to the discussion around race and race relations, asking the tough questions about how we ended up in this state of tension and turmoil, and what we can do on a psychological and practical level, so that we can initiate real change.
Where does racism come from? Are we all biased in some capacity? How do we expose racial divides, and most importantly, how do we move beyond them? These are just some of the questions that Tony and Pastor Miles have a tough, honest conversation about so that we can all find a way to be part of the solution. Because perhaps it’s time for us to all take a step back, stop focusing on what separates us, and star focusing on what we have in common, so that we can all work together to build a more united world.
Success leaves clues. If someone has done very well financially decade over decade, they’re not lucky - they’re doing something different. If someone is fit and healthy for 20 years, they’re not lucky - they understand what it takes. They have a strategy that works, and if you follow that path and sow the same seeds, you’ll not only save yourself decades of trial and error, you’ll be that much closer to operating on the level that you want to be.
Perhaps your goal is to become so mentally fit that absolutely nothing will stand in your way. Maybe you’re ready to take your physiology to the next level and be in a peak state of fitness. Or maybe you’ve drawn that line in the sand, refusing to live a single day longer in suffering, and are ready to start living a life of happiness, joy and fulfillment.
Whatever it is, we can all learn from others who have been there and already overcome the challenges that we are facing. If you want lasting results, you must keep growing. What can you learn by studying others’ paths to success?
In this first episode of the Tony Robbins Podcast Peak Performers season, you’ll have a front-row seat as Tony sits down with three-time Olympic gold-medalist Shaun White - who holds the record for most X-Games gold medals and most Olympic gold medals by a snowboarder.
Shaun was an unlikely athlete. Born with an actual hole in his heart, he went through several operations when he was just a child. But that hardly slowed him down. He was skateboarding by 5 years old and snowboarding soon after. By 13 he went pro, and began competing in everything from halfpipe to slopestyle, making a name for himself in the X-Games. Along the way, every failure or missed opportunity only fueled his competitive drive, and soon propelled him into the Olympics - where the highs and lows not only took a toll, but ultimately helped Shaun become the athlete, and the man he was truly meant to be.
Shaun talks to Tony about his lifelong journey to becoming one of the most successful snowboarders in history, the uphill battle back from devastating injury and a massive loss at Sochi, and the ultimate redemption at the 2018 PyeongChang Olympics. They delve into what it means to embrace risk, to absolute importance of mental and physical fitness, and why a single decision can lead you down the path to greatness.
We all have some sort of addiction in our lives. Perhaps an addiction to a substance. Maybe it’s an addiction to food or a bad relationship. It could be an addiction to your cell phone. Or maybe it’s even an addiction to problems, or suffering. What unhealthy habits and attachments can you recognize in your own life?
In this very special episode of the Tony Robbins Podcast, Tony and his partner in crime, Mary Buckheit, sit down with actor, comedian, radio host, author and activist - Russell Brand. We all know Russell as the gregarious, charming personality starring in such hits as Forgetting Sarah Marshall and Get Him to the Greek. But what we didn’t know was that for decades, Russell struggled with loneliness, shame and self-worth, and was in the throes of a battle with substance addiction. In this conversation, Russell discusses the profound lessons in his book Recovery: Freedom From Our Addictions, and he shares just how he brought consciousness to his actions and behaviors, how he cultivated discipline in his life, and how he awoke to find truth in his life. He also reveals the tools and techniques to recognize negative patterns in your life, so that anyone can break free of the addictive habits and attachments that control our lives and start on the journey to recovering who you were truly meant to be.
What does it take to be happy?
We live in a culture where happiness is largely based on external forces - like what we get and what we achieve. And when our life conditions don’t match our expectations, we experience pain and fear. We suffer. But imagine what it would feel like to create a constant sense of inner peace and freedom, and live each day in a beautiful state.
In this episode of the Tony Robbins Podcast, you’ll hear a very special conversation with Tony, Sage and Michael Singer, renowned teacher and author of the #1 New York Times bestseller The Untethered Soul. They discuss what happiness really is, and what’s preventing you from living a life of peace and joy. They dive into the thoughts, beliefs and behaviors that are limiting your consciousness, and shed light on the ways you can commit to the new habits and patterns that will allow you to let go of pain and suffering and start living a life of self-realization.
Discover what’s holding you back from being happy. Tap into unique methods of meditation and mindfulness that you can use to start living in the present moment. This is the time to take the risk and let go of your pain, step into the unknown, and allow life to unfold in the beautiful way it is meant to.
How many times in your life have you set expectations for yourself? Perhaps you believed you would have achieved a number of goals by a certain time. Or maybe you expected that you’d be married by a certain age. Or that your relationship would last a lifetime. While it’s admirable to set goals, and aspire to find love and connection, it’s also dangerous to tie our happiness to our expectations. Because when reality doesn’t meet our expectations, we often find ourselves lost, confused and in pain.
Welcome back to the Tony Robbins Podcast where we are continuing our breakthrough series - taking you to events like Date with Destiny, UPW and Business Mastery, where you’ll have a front row seat to life-changing transformations.
And in this episode, you are going to hear Tony work with Dano. Dano has been with his partner for decades. They’ve built a family and a life together, but they are finding themselves at a crossroad. He’s deeply in love, and struggling to let go, blaming himself for the relationship’s trajectory.
Tony works with Dano to take a new perspective on his relationship, and to learn how to trade his expectations for appreciation. They delve into what it means to be truly masculine in this trying situation and why loving his partner ultimately means letting her go.
One of the most important decisions you could ever make is the person you choose to spend the rest of your life with. Yet so many of us make this decision with blinders on - ignoring some of the most glaring red flags. And it is these red flags that often become very real issues in the relationship, and can lead you down a path of pain, suffering and heartbreak.
In this episode of the Real Breakthrough Series, we’re going back to one of Tony’s most intimate events, where he’s working with participants on building extraordinary relationships. While it may not sound particularly romantic, Tony shows us why love and passion are not the only things that matter when choosing your partner. In fact, he explains just why we must make a concerted effort to choose our partners consciously. And he even offers up the three most critical questions that we must ask ourselves when we are considering this important decision.
Love is not enough. It’s vital. And it’s what life partnerships are built upon. But in the end, it’s not enough. Because opposites may attract, but it’s those with similarities that bond. And if you’re looking to build a lifetime partnership - you must remember that the right person and the right connection are everything.
When you’re looking through the lens of depression, how do you see the world? How do you react to those around you? And how do you handle obstacles that come your way?
What about when you’re in a state of peace? How do you act? How do you react? Do you sweat the small stuff, or do you just shake it off? Does adversity rattle you, or are you able to approach challenges with confidence and ease?
The fact is that you will have a very different experience in life when you are in a peaceful state, rather than a state of suffering. Your thoughts, actions and reactions - these stem directly from where you find yourself mentally and emotionally. This is why Tony says that the most important decision you will ever make is to live in a beautiful state - even when life doesn’t go your way.
Because ultimately, our lives aren’t shaped by our conditions. Our lives are shaped by our decisions. And you must decide where to direct your focus. An undirected mind operates naturally in survival mode, constantly identifying and magnifying potential threats to our well-being. But the result? A life filled with stress and anxiety.
In this episode of the Tony Robbins Podcast, you’ll learn how most people make unconscious decisions, based on habit and conditioning. You’ll see how most people believe that suffering is an inevitable part of life. Frustration, stress, sadness, loneliness - yes, these are emotions we may all encounter - but Tony shows us that we all have the power to step out of these suffering states, and cultivate a life of love, joy, gratitude, playfulness, growth and appreciation. Because life is too short to be mired in suffering. Make the decision to master your mind. Choose a beautiful state, and start living the life you were meant to.
As a business owner, what is the most stressful thought you have? What keeps you up at night? Is it a fear of failing? The anxiety of the future? Worries about hiring, or firing?
Every business owner will inevitably face daunting challenges that he or she must overcome. That’s just the nature of the beast.
But the stressful thoughts – the worries that we conjure in our minds about the unknown – these are not only impacting your emotional state, they’re hindering your path forward. And it’s up to you to make the decision to take back control of your thoughts, adopt a stronger, more focused mindset, and step into the role you were meant for.
In this episode of the Real Breakthrough Series, we’re taking you back to Business Mastery, where Tony is working with business owners who have given into their negative beliefs, allowing these thoughts to hinder their path to growth.
Tony helps them understand that the challenge they must overcome is their own psychology. He shows them that these thoughts are ultimately just machinations of their greatest fears – and that they only have power if you believe them. But - if you are ready to step out of these limiting beliefs, then you must adopt the steadfast mindset and unshakeable state of a true leader. So that any negative thought that arises is immediately dismissed. And any challenge that comes your way is seen as an opportunity to grow.
Whose love did you crave most growing up – your mother’s or your father’s? And who did you feel you had to be for that person?
Answering this question will not only help you understand how your identity was shaped, you will start to see just why you do the things you do. You will learn why you are the way you are now. The patterns that you fall into and the standards that you hold for yourself will all start to make sense. Because underneath all of this live six fundamental human needs that you are constantly striving to meet.
In this episode of the Real Breakthrough Series on the Tony Robbins Podcast we’re taking you back to Date With Destiny, where Tony is helping Akila overcome the subconscious boundaries that are holding her back from the life she desires.
Tony begins by asking Akila that critical question: Whose love did you crave most as a child? Because every single one of us has developed a model of the world based on the source of love we craved most growing up. This is the what influences the way we think and the way we act. This is what impacts the way we filter information. And this is what forms the entire way in which we experience the world.
Tony shows us that we all create certain rule structures to support our needs. And he shows us that by uncovering our top two needs, we can begin to gain more perspective on our lives. Because when we are able to take a more objective, enlightened look at ourselves, we are able to find the way to breakthrough and break free of what is holding us back.
We all encounter challenges in our relationships, some more serious than others, but it’s how we handle them that ultimately matters.For many of us, when we feel pain, we tend to blame our partners. We criticize, close up. We avoid them, ignore them. All to play a game of who’s wrong and who’s right. But when you truly love someone - it doesn’t matter who’s wrong or who’s right. In fact, blame only takes our power away, and excuses only cause us to continue hurting each other.
Welcome back to the Tony Robbins Podcast. On today’s episode of the Real Breakthrough Series, we’re taking you back to Date With Destiny where Tony is working with Teresa and John, a couple fighting their way out of a painful past and trying to figure out a path towards a healthier, happier future.
While Teresa and John have made substantial progress since dealing with infidelity, they still struggle when it comes to constructive communication. They slip back into old ways, making excuses for their behavior and shirking responsibility for their actions. But it’s clear they are still deeply in love, and are committed to finding a better way.
Tony helps them see that if you’re having problems in your relationship, and feeling pain, it’s because you’re focused on yourself, not your partner. He helps them see that you can’t continue to focus on what you’re not getting, and what your partner’s not giving you. Because if you want to build an extraordinary relationship, you need to tear up the rules and start holding yourself 100% accountable for your experience.
If you’re a business owner, then you know the power of developing and executing a world-class marketing strategy. But how do you go about creating the world-class marketing plan that will set you apart from your competition? How do you find and convey your unique selling proposition?
Marketing isn’t just about doing something unique - it’s about adding more value than anyone else in the game. Doing more for your customer than anyone else. And in this episode, we’re taking you to Business Mastery, where you’ll hear Tony speak with Darcy: a woman who is struggling to find her niche, even despite an impressive resume of clients.
Darcy runs a successful production company that works with some of the biggest companies around the world. But up to this point, Darcy has relied on word-of-mouth to propel her business’s growth. And while her referrals have gotten her up to a certain point, it’s not enough to create the massive impact that she longs for. She needs a world-class marketing strategy.
Listen as Tony shows Darcy how to move out of her own way and eliminate the beliefs that are holding her back. And learn exactly how you can start to find your unique niche, and start building the brand that will take your company to the next level. Because if you do what everyone else is doing but better, you’ll only get an incremental return. But if you do what no one else is doing, you’ll find geometric rewards. Isn’t it time you stepped up your game?
Why do we have a tendency to hold on to the past? Why do we continue to let the most painful experiences in our lives not only influence, but control our future? And what would life look like if we were able to let go of the past, shed the stories that we carry with us and move forward in a way that is untethered to the pain?
Welcome to the Tony Robbins Podcast. In this episode of the real breakthrough series, we’re diving into a particularly sensitive subject - letting go of past trauma.
Some of you may have endured unspeakable trauma in your lives. But as horrific as these experiences were, you may continue to hold on to them, fervently at times. Because letting go can be terrifying.
But holding on has profound consequences of its own. We continue to give the pain power. We keep cords of energy tied to the people that hurt us. We even let these terrible experiences become part of our identity.
In this episode, you’re going to hear from JoLynn - a woman who endured tremendous trauma in her past. And for years, decades even, she allowed that pain to dictate her life. She lived in a story of hurt, and she suffered massively because of it. But by working with Tony, she was able to step outside of that pain and gain a new level of understanding and perspective. And in a moment, she broke through to the other side - where she was able to let go, find forgiveness and choose a life of love and appreciation.
What’s the biggest chokehold on your business?
When a business is struggling, most business owners tend to believe that it’s because they don’t have the necessary skills to run a business, or the right strategy to help it grow. But 80% of the time, the chokehold on a business is actually the psychology of the business owner.
Yes, the strategy, skills and tools are all critical components to creating real and sustainable growth. But knowledge alone is not power - it’s simply potential power. You have to be able to execute to make strides forward. And all too often, we are standing in our own way.
In this episode, we’re taking you to Business Mastery, where you’ll hear Tony work with a business owner whose negative thoughts have been overshadowing his potential for greatness.
Dave has convinced himself that he’s not worthy of building a successful business, and in turn, he’s barely scraping by. Tony helps Dave break free from his limiting beliefs and adopt a new mindset that will allow him to create the type of business that will bring his customers more value than anyone else in the game, and allow him to find the joy and fulfillment he has always desired.
For almost 40 years, Tony has been obsessed with learning the answer to what makes a difference in quality of people’s lives. And he’s worked with more than 50 million people from every walk of life - from some of the world’s most powerful leaders to individuals who have struggled to overcome dire circumstances.
Tony doesn’t teach people just to solve their problems, he helps them solve what caused the problems in the first place - digging into their fundamental beliefs, values and goals. Because that’s where the breakthrough happens.
In this new series of the Tony Robbins Podcast, we are going to be taking you to events like Date with Destiny, UPW and Business Mastery - where you’ll have a front row seat to some of these life-changing breakthroughs.
In this episode, you are going to hear Tony work with Aly. For a lifetime, Aly was fed toxic thoughts from her mother - thoughts she allowed control her life. And as a result, she’s struggled with intimacy, and has moved from relationship to relationship, encountering the same problems.
Tony works with Aly to answer her fundamentally unquestioned thoughts - why she believes certain things, why she expects certain things, and why she behaves in certain ways. He helps her see that her suffering doesn’t just come from the past - it comes from her choice to allow certain beliefs to guide her life. And that if she wants to shift out of pain and loneliness, it’s time to let go of those old thoughts and start living in a way that opens her up to true love.
In this episode of the Tony Robbins Podcast we’re continuing our Business Mastery Panelist series with an exclusive interview between Tony and Iqram Magdon-Ismail, the co-founder of the digital payment platform, Venmo.
In case you’re not familiar with Venmo, the premise is simple: you connect the app to your checking account and you can send and receive payments to anyone with just a tap and a swipe of your smartphone. It’s the ideal solution for splitting bills and paying your friends back - especially for anyone who doesn’t like carrying around cash. Venmo makes exchanging money incredibly simple, and it takes the awkwardness out of asking someone to pay you back. Paying for everything from cab rides to dinners to rent and utilities is streamlined.
Venmo was acquired by Braintree in 2012 for $26.2 million, which in turn sold to PayPal for $800 million. And now, Venmo processes more than $6.8 billion in payments per quarter.
Yet as ubiquitous as Venmo is today, it wasn’t an easy path to success. Iqram and his co-founder Andrew Kortina endured countless obstacles in their early years, struggling to raise capital and almost closing their doors at one point.
In this episode, Tony talks to Iqram about the evolution of Venmo, from idea to fruition to acquisition, and how they were able to persevere through the darkest periods. They discuss the importance of learning to embrace criticism, creating your company’s story, and using the no’s to refine your approach to find that pivotal yes.
If you’re familiar with Tony’s renowned business seminar - Business Mastery, then you know it’s nothing like your average business growth conference. Business Mastery is 5-day immersive seminar where you go to build a platform for explosive growth. Tony takes you on a deep dive into the business growth strategies, systems and resources that you need to take your business to the next level. You learn the innovative strategies that industry leaders like Apple, Zappos and Facebook have used to build massive success. You address the critical factors impacting your own business and learn how you can refocus and realign with a winning business strategy and psychology to compete and innovate in any economy. Because when it comes to business, it shouldn’t be about surviving, it should be about thriving – having absolute mastery, ownership of purpose, and fulfillment like no other.
In this episodes, we’re taking you to a special segment within Business Mastery, where Tony holds a panel discussion with leaders behind today’s fastest growing companies. And this time, you’re going to hear from Jonas Kjellberg: serial entrepreneur, author, investor and most notably – the co-creator of Skype.
Jonas is the ultimate game changer. He’s driven by a deep-seeded passion to shake up the status quo. While others may focus on changing one variable at a time, Jonas has his sights set on changing as many variables as possible. This mindset has led him to take a number of risks and make a lot of big bets – some of which failed spectacularly, and some of which became massive successes like Skype.
Tony and Jonas talk about the evolution of Skype, and how it became one of the internet’s most revolutionary businesses, disrupting the telecommunications sector in a way no one saw coming. Jonas reveals what he has learned from his past failures, and the key lessons he’s taken with him when it comes to eliminating costs, customer acquisition, why every company should be ready to embrace change and pivot on a dime.
In this episode of The Tony Robbins Podcast, our host Ana is diving into artificial intelligence and machine learning - phrases that are getting tossed around a lot these days - but are shrouded in mystery and misunderstanding.
Helping demystify the hype and break down the pragmatic benefits of AI is Ben Lamm. Ben is the CEO of Hypergiant - a Dallas-based startup that Tony himself invested in! They’re working with big brands and businesses to bring in technology to solve real business problems. For example, Hypergiant recently teamed up with TGI Friday’s to create an AI-powered mixologist, appropriately dubbed Flanagan. Flanagan offers the customers the experience of personalized drink recommendations while simultaneously collecting more data about their preferences. It’s a win-win that enhances customer connection, and ultimately, customer loyalty.
Ana talks with Ben about these types of practical applications of artificial intelligence and machine learning, and we explore other opportunities for businesses to leverage the tech to best meet their customers’ needs. Because most industries are using outdated practices. And as we enter this new era of AI solutions, it’s time to initiate change and encourage your team to start thinking forward.
Last fall, eight winners of Shopify’s Build a Bigger Business competition were flown to Tony’s Fiji resort Namale for both group and one-on-one coaching sessions with him. One of the winners was an entrepreneur that Tony personally selected from the entrants – Michelle Cordeiro Grant: the founder of Lively, a brand that is fusing athleisure and lingerie to bring comfort and style to women’s intimates.
Michelle began her career with Federated Merchandising Group, creating brands and product for one of the world's largest retailers. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products.
Grant spent the tenure of her career with the industry leaders – Federated, VF Corporation and Limited Brands/ Victoria's Secret. Her work at Federated focused on the development of private label brands and at VFC, Grant was responsible for launching global brands like Nautica Women’s Sportswear. Seeing the shift in the market towards e-commerce, Grant moved to Victoria’s Secret where she focused on merchandising and strategy for VS's digital arm. Once Grant realized she wanted to create her own brand, she spent a number of years at a thriving startup, Thrillist Media Group, overseeing their commerce division. By working for top retailers, traveling the globe to meet world class manufacturers and spending a couple years with an incredible startup, Grant learned the importance of creating a strong brand affinity, crafting a quality product and building a dynamic team.
While working with Victoria's Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category – one she coined Leisurée – and so LIVELY was born.
In this episode of the Tony Robbins Podcast, Michelle sits down with our host, Ana, to talk about her experience with Tony, and the key insights that she took from this session and put to work in her business.
We hear what it’s been like for Michelle to build the Lively brand. We learn how she has strategically leveraged social media, curated an extraordinary customer experience, and created company ethos that serves as their north star when it comes to their most important business decisions. We learn just how Michelle intends to spread her message of body positivity and community all while bringing her customers a brand that makes them look, feel and live confidently.
What do the greatest leaders of all time have in common? You may think it comes down to a certain sense of charisma or some inhuman level of talent - because that’s what we’ve all been conditioned to think defines a leader. But superstars aren’t the same thing as super leaders. In fact, the greatest leaders often fly under the radar and are actually easy to miss.
In this episode of the Tony Robbins Podcast, you’ll be hearing from renowned leadership expert and bestselling author, Sam Walker.
A former reporter, sports columnist and sports editor, Sam founded The Wall Street Journal’s prizewinning daily sports coverage. And most recently, helped launch the Journal’s leadership column. He is the author of Fantasyland, a bestselling account of his time in Tout Wars, America’s top fantasy-baseball expert competition (of which he is a two-time champion). And in his latest book – The Captain Class – Sam profiles the greatest teams in history and identifies the secret sauce that drove these unconventional men and women to achieve massive success.
Sam and our host, Ana Yoerg, do a deep dive into the behavioral and psychological traits of these individuals and how they have been the driving force behind some of the most legendary teams in history. They discuss the myths about leadership – and how to really identify and cultivate the leaders you see in your own organization. Because it isn’t always obvious. In fact, it rarely is. And as Sam reveals, once you do find these individuals, you need to understand how to effectively partner with them so that they assume a more autonomous role that can ultimately lead the entire team to success.